{
  "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
  "docSlug": "f68351115ec32026",
  "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
  "authorId": "McKinsey",
  "authorName": "Branding Records",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 25,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a minimalist design with large circular graphical elements.",
  "elementsJson": [
    "headline_text",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/23",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Chinese brands partner with 30% more agencies than the global average, averaging 26 agencies’ engagement covering areas from e-commerce to field marketing (CRM, promotion, activation, and events) taking precedence.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9ed-745e-8f25-5b8e426cdbfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "agency count: 26",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d9ed-745e-8f25-5deaded8c238",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Chinese brands partner with 30% more agencies than the global average, averaging 26 agencies’ engagement covering areas from e-commerce to field marketing (CRM, promotion, activation, and events) taking precedence.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64af2301-487c-4f84-ab5c-d5fef2fe20cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.28,
        "x": 0.67,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "https://www.campaignasia.com/article/the-average-brand-in-china-works-with-26-agencies/476471",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8ff3943-875c-4d17-b270-c2ab6242ef55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "The average brand in China works with 26 agencies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa77f25d-5280-4e39-b2d1-4760717b82b9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "agency count",
      "numberRaw": "26",
      "numberKind": "plain",
      "actionTitle": "The average brand in China works with 26 agencies",
      "calloutText": "Chinese brands partner with 30% more agencies than the global average, averaging 26 agencies’ engagement covering areas from e-commerce to field marketing (CRM, promotion, activation, and events) taking precedence.",
      "numberScale": null,
      "numberValue": 26,
      "metricFamily": "volume_count",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 21,
      "beatId": "f6d9f8ff-6eb9-4dd2-beb2-dfabc36e6d8f",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The deck outlines the impact of decoupling/localizing and the next steps for agencies",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}