{
  "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
  "docSlug": "f68351115ec32026",
  "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
  "authorId": "McKinsey",
  "authorName": "Branding Records",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 20,
  "pageCount": 25,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "section_divider",
  "function": "transition",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/20",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Collaborations with influential local entities enable international brands to build bridges, dissolving the physical distance that separates them from China.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9ed-745e-8f24-6674e5d1df20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9755c38f-001f-4b4d-9096-b439c5d7431e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.52,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Collaborations with influential local entities enable international brands to build bridges, dissolving the physical distance that separates them from China. Prioritising collaborations that resonate with brand ethos and nurture enduring customer loyalty can unlock precious consumer insights and conduits to reach the desired consumer demographic.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93b7ee73-e67f-4ba4-ab89-5baa83f16818",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "In China, striking a balance between global vision and local execution, innovation and insight, bold ambitions and meticulous planning is the blueprint for success. Agility and judicious partnerships are not simply competitive differentiators but commercial imperatives.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c79064ba-a2fb-4c0e-9736-a5b542be9027",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.55,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "title",
      "text": "Strategic alliances with agencies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a19d43ae-2b2d-4e95-ad12-3fc2d59818f7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "ad7ba8fc-a451-4f43-8dbf-d119879fbca7",
      "evidence": "This slide is a section divider.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 16,
      "beatId": "84ac76ad-6893-4946-aadb-287bfe6393bd",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck presents a solution and approach for localizing and harnessing social media",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 16,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "74080513-ea5a-4734-85f4-4d664ac45ff8",
      "evidence": "The deck presents a solution and approach for achieving quick wins and big bets",
      "position": 2,
      "objective": "What are the quick wins and big bets for localizing and harnessing social media?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}