{
  "docId": "019dd923-5de0-76bd-a168-2e2cdc58233f",
  "docSlug": "f68351115ec32026",
  "documentTitle": "Breaking Records Everything Brands needs to know to breakthrough and dominate the Chinese Market in 2024",
  "authorId": "McKinsey",
  "authorName": "Branding Records",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 25,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "section_divider",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a full-bleed lifestyle image of a mother and baby to evoke emotional resonance.",
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-2e2cdc58233f/2",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-2e2cdc58233f#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Even amidst discussions of domestic consumption downgrade, China remains a land teeming with possibilities.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d9ed-745e-8f22-eeb62798866e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d23213bb-5438-45ec-b179-d740743edd37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.32,
        "x": 0.65,
        "y": 0.722
      },
      "kind": "paragraph",
      "text": "Even amidst discussions of domestic consumption downgrade, China remains a land teeming with possibilities. The potential for growth and expansion in this market is vast and varied, making it a compelling destination for retailers with a vision for expansion.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "010d5f6f-f56f-4fc3-aad1-982f944bb784",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.28,
        "y": 0.722
      },
      "kind": "paragraph",
      "text": "For a giant that has known nothing but explosive growth in the past few years, tackling a slowing GDP, cautious consumer spending, uncertainties surrounding government measures, and the recovery post-COVID-19, interrogates its commercial future and status within the global economy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "539ea6e1-58aa-405e-b8cf-eb023db6908a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.03,
        "y": 0.722
      },
      "kind": "paragraph",
      "text": "Overcoming the odds, China's consumer market continues to defy expectations, consistently achieving remarkable sales volume despite the challenges at hand.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2921007-4c7e-45e1-b4d6-afad03ad6ca4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.29,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "Introduction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "081470ac-ff8e-401e-b6f3-a838f23758bd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "a4580adf-4458-4784-9e47-741513aed408",
      "evidence": "For a giant that has known nothing but explosive growth in the past few years, tackling a slowing GDP, cautious consumer spending, uncertainties surrounding government measures, and the recovery post",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "70ed8bcc-819c-44b2-97ba-7467fa29c8d6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The deck sets the stage with an introduction, industry trends, and market landscape",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}