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  "documentTitle": "Grocery profitability outlook –Europe",
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      "text": "Optimizing for long term value (lifetime) of customer instead of next weeks sales\nChanging way of working with suppliers (budgets instead of campaigns)\nPersonalizing everything (product selection, discount timing, message, discount, channel)\nIntegrating marketing, category management and analytics teams",
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      "text": "European retailers are increasing customer lifetime value across all customers by scaling personalized coupons in a new approach through:",
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      "text": "Source: Press search",
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      "text": "In sales versus control group",
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      "text": "Several retailers launched different types of personalization efforts – with up to 6% revenue increase",
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