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  "documentTitle": "Grocery profitability outlook –Europe",
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  "notes": "The slide uses a side-by-side comparison structure to contrast the two retailers' private label approaches.",
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      "text": "Private brand sales for Mercadona (largest discounter grocer in Spain at 27% market share) accounted for ~75% of all sales in 2023",
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      "text": "Private brand sales for Mercadona (largest discounter grocer in Spain at 27% market share) accounted for ~75% of all sales in 2023. Mercadona achieves most of its sales from its four, category specific private brands: Hacendado (food products), Bosque Verde (household/cleaning products), Deliplus (personal care and cosmetics) and Compy (pet care)",
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      "text": "Albert has focused on expanding its private label (PL) and private brands (PB) offering as 49.4% of total food sales in Europe are own brand. To differentiate its offering beyond price, Albert Heijn introduced various innovative products, PL variations and private brands such as AH Excellent (premium), AH Glutenfree, AH Terra (vegan line with 200+ products), AH brand ready-to-eat/cook, Streeckgenoten (PB offering local deli meat / near fresh products), Perla (PB offering coffee products), Delicate (PB offering chocolate",
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      "text": "1. Presented number is for Ahold Delhaize group of which Albert Heijn is largest player. Source: Company financial statements, press search, Statista",
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