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  "documentTitle": "Grocery profitability outlook –Europe",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
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  "notes": "The slide uses a range-based impact visualization for each trend.",
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      "text": "The potential profit impact of each trend individually for a normative hyper/supermarket based on the current P&L structure",
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      "text": "EBITDA pp impact: -2.7pp",
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      "kind": "title",
      "text": "If no counter measures are taken, average EBITDA impact could range -0.2 to -2.7 pp for hyper/supermarkets",
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      "evidence": "The deck agitates the problem by highlighting the impact of macroeconomic conditions and industry dynamics on grocers' margins.",
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