{
  "docId": "019dd923-5de0-76bd-a168-29079190b36a",
  "docSlug": "51c796a55b6e7200",
  "documentTitle": "Grocery profitability outlook –Europe",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 53,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "financial_analysis",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart uses a diagonal line to represent parity between gross margin change and EBITDA margin change, with shaded regions indicating performance relative to that parity.",
  "elementsJson": [
    "headline_text",
    "bubble_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-29079190b36a/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-29079190b36a#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.68,
        "w": 0.92,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Scatter plot of delta EBITDA margin vs delta Gross margin",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3378ae87-8bf2-4bbd-92df-24d4e65a0fbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.66,
        "x": 0.3,
        "y": 0.18
      },
      "kind": "legend",
      "text": "2023 Revenue = 10 bn €; Supermarket/Hypermarket; Discounter; Delta EBITDA margin = Delta Gross margin",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38d19873-8653-4d09-a64d-2d8dde156908",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EBITDA margin",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cdee-73ea-b073-f13af2b4e0e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: McKinsey Value Intelligence Platform, S&P Global Market Intelligence",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64fecf6b-ced0-4697-8d16-3424d3d972c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "Most grocers partly offset inflationary gross margin decline to limit EBITDA margin decrease",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7697a08-1683-4f58-a449-7b64250d2604",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "title",
      "text": "2019-2023 change in margin for grocery retailers in Europe",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bb5b897-8b32-42f7-8bbc-2584959229f3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "841e1aba-1f45-40b0-9eff-fb44086e836d",
      "evidence": "legend: 2023 Revenue = 10 bn €; Supermarket/Hypermarket; Discounter; Delta EBITDA margin = Delta Gross margin",
      "confidence": 0.5
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "57060367-bd38-4cff-8700-c8673283dbb6",
      "evidence": "chart/scatter: Scatter plot of delta EBITDA margin vs delta Gross margin",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 10,
      "beatId": "3e545f00-1a24-48ca-99f0-f6f21d166416",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the problem by highlighting the impact of macroeconomic conditions and industry dynamics on grocers' margins.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}