{
  "docId": "019dd923-5de0-76bd-a168-25df5078d284",
  "docSlug": "1c0f38bd7d7cf46f",
  "documentTitle": "The State of Luxury January 2025",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 21,
  "pageCount": 25,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "transition",
  "function": "transition",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses metaphorical imagery (keys, compass) to represent strategic navigation.",
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-25df5078d284/21",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Macroeconomic headwinds and declining consumer spending in key regions highlight several strategic imperatives for luxury executives in 2025",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abad-1df2b939df69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.02,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1961558-bbeb-47aa-aea9-13fc4cb23f11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.677,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Macroeconomic headwinds and declining consumer spending in key regions highlight several strategic imperatives for luxury executives in 2025",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37da5b89-94de-4e6d-8b15-6dc00bd18163",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.04,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "After years of exceptional post-pandemic growth and industry concentration, the luxury industry has experienced a slowdown in 2024, with evolving perception and expectations from luxury clients",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "805925d0-2dde-4336-8212-426f0cbf4119",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.36,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "The slowdown is expected to continue through 2025 but with pockets of growth across regions and categories",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7f7ee77-d665-4bdc-9f0e-b52972037193",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.677,
        "y": 0.35
      },
      "kind": "title",
      "text": "What we see as priorities for the luxury industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c7c8325-ecb3-41fe-8674-61a21712ea8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.36,
        "y": 0.415
      },
      "kind": "title",
      "text": "What lies ahead for 2025?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0d3930c-a3f7-4f91-a719-2811fe0d2c03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.04,
        "y": 0.415
      },
      "kind": "title",
      "text": "Where are we landing in 2024?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4d55b48-81e6-461a-97e3-c0b541fdca9f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 16,
      "beatId": "2931bf33-5d16-4630-8001-e1d173fb812a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The document concludes by outlining strategic imperatives for luxury executives to address these challenges and drive growth.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}