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      "text": "1. Question: How much do you expect to increase/ decrease your retail sales price on average across all products/categories next year, if at all? % 2. Question: How much do you expect to increase/ decrease your retail sales volume on average across all products/categories next year, if at all? % Source: BoF-McKinsey State of Fashion 2025 Executive Survey (conducted in August 2024), Results based on executives of luxury and affordable luxury companies",
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