{
  "docId": "019dd923-5de0-76bd-a168-25df5078d284",
  "docSlug": "1c0f38bd7d7cf46f",
  "documentTitle": "The State of Luxury January 2025",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 25,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-25df5078d284/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.22,
        "w": 0.92,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Luxury market growth, 2025E-2027E",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6630d64-204a-4fe9-9052-df17f1315b52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.65,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "Source: McKinsey State of Luxury forecasts, based on McKinsey Global Fashion Index in SoF 2025, McKinsey Global Institute, Euromonitor historicals, ECB, Savills, Trading Economics, analyst reports, company results, expert interviews",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "370b7bba-524e-44d5-a8d4-6eec2a403dee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.92,
        "x": 0.04,
        "y": 0.45
      },
      "kind": "list",
      "text": "Key growth drivers and barriers by geography",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52511d48-146c-4e7b-8d09-771ac845527e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Luxury market growth: 4-6%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-cded-738a-abae-7cd308813041",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "The US is forecast to become luxury's main growth engine, thanks to favorable economic factors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "470bb7b9-0751-4ceb-ae8c-06444b4018e7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Luxury market growth",
      "numberRaw": "4-6%",
      "numberKind": "percent",
      "actionTitle": "The US is forecast to become luxury’s main growth engine, thanks to favorable economic factors",
      "calloutText": null,
      "numberScale": null,
      "numberValue": -6,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "d5347fc9-9c03-4bfa-80a3-0d454ee9f944",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document then explores the challenges and trends shaping the industry, including changes in client preferences and growth dynamics.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}