{
  "docId": "019dd923-5de0-76bd-a168-25df5078d284",
  "docSlug": "1c0f38bd7d7cf46f",
  "documentTitle": "The State of Luxury January 2025",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 25,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a compass and keys illustration as a visual metaphor for navigation and strategic direction.",
  "elementsJson": [
    "paragraph",
    "other"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-25df5078d284/10",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-25df5078d284#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.05,
        "y": 0
      },
      "kind": "image",
      "text": "Compass and keys illustration",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5401b76f-e45b-4f13-b8e1-98de9d918eff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.36,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "The slowdown is expected to continue through 2025 but with pockets of growth across regions and categories",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "068b6729-174c-4ba1-8c11-8a29cb300451",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "After years of exceptional post-pandemic growth and industry concentration, the luxury industry has experienced a slowdown in 2024, with evolving perception and expectations from luxury clients",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0dd5939f-090c-4d79-b2d5-726e2a2f3761",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.675,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Macroeconomic headwinds and declining consumer spending in key regions highlight several strategic imperatives for luxury executives in 2025",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48a59526-6b9c-45ed-a0ea-2c1b0df702a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.415
      },
      "kind": "title",
      "text": "Where are we landing in 2024?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1082e823-e5be-4a1f-b556-8089f79f1531",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.675,
        "y": 0.35
      },
      "kind": "title",
      "text": "What we see as priorities for the luxury industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21a017fa-f482-4c8d-9323-0a9518931476",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.36,
        "y": 0.415
      },
      "kind": "title",
      "text": "What lies ahead for 2025?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac0dee79-00d2-4f2c-a305-0664dae1d45d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "4c764a3e-eb58-46df-a7e4-e71454621764",
      "evidence": "This slide is titled 'Where are we landing in 2024? What lies ahead for 2025? What we see as priorities for the luxury industry' and has a type that matches",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "d5347fc9-9c03-4bfa-80a3-0d454ee9f944",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The document then explores the challenges and trends shaping the industry, including changes in client preferences and growth dynamics.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}