{
  "docId": "019dd923-5de0-76bd-a168-1e2862504a4e",
  "docSlug": "6c47b86f46bd9438",
  "documentTitle": "Hydrogen: Closing the cost gap",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 17,
  "pageCount": 26,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart uses a central number '13' to represent the total Mt p.a. being analyzed.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "donut_chart",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-1e2862504a4e/17",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-1e2862504a4e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-1e2862504a4e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-1e2862504a4e#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "13 Mt p.a. of demand within 0.5 USD/kg H2 of cost parity vs. conventional alternatives could be unlocked by 2030 but requires incremental cost and infrastructure support.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9da1-512db09e3938",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.48,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Donut chart showing segments of 13 Mt p.a. demand",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eeef3861-8749-4c37-bd3b-7d186928093f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.78,
        "y": 0.13
      },
      "kind": "legend",
      "text": "East Asia, EU, US",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11f5d8ae-d76c-409d-9c3a-323f8e2f9cdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.62,
        "y": 0.47
      },
      "kind": "metric",
      "text": "13",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58327f20-ce6f-45e4-9cdc-1eacabcf7c18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Mt p.a. of clean hydrogen demand: 13",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-d3bb-700a-9da1-55baa259ad43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.46,
        "w": 0.32,
        "x": 0.044,
        "y": 0.197
      },
      "kind": "paragraph",
      "text": "13 Mt p.a. of demand within 0.5 USD/kg H2 of cost parity vs. conventional alternatives could be unlocked by 2030 but requires incremental cost and infrastructure support...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b769f31-9947-49f1-a571-eb5ae2f7c25f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.32,
        "x": 0.044,
        "y": 0.102
      },
      "kind": "title",
      "text": "Bridging the Gap: Up to ~13 Mt p.a. of clean hydrogen demand could be unlocked by 2030 with the scale-up of enabling infrastructure, the majority in US refining and ammonia",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ed18d9b-14a4-4ccc-ab8a-ad805c1cc3d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.353,
        "y": 0.062
      },
      "kind": "title",
      "text": "Demand segments requiring incremental cost or infrastructure unlocks by geography and sector, 2030, % of total Mt p.a.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05e7a2f6-91f6-4d0c-ad3a-82c37906c47b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Mt p.a. of clean hydrogen demand",
      "numberRaw": "13",
      "numberKind": "plain",
      "actionTitle": "Bridging the Gap: Up to ~13 Mt p.a. of clean hydrogen demand could be unlocked by 2030 with the scale-up of enabling infrastructure, the majority in US refining and ammonia",
      "calloutText": "13 Mt p.a. of demand within 0.5 USD/kg H2 of cost parity vs. conventional alternatives could be unlocked by 2030 but requires incremental cost and infrastructure support.",
      "numberScale": null,
      "numberValue": 13,
      "metricFamily": "environment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 14,
      "beatId": "0c59d2b6-f429-466e-a39e-aa6b3bb4ac73",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The deck outlines the potential demand segments and required policy and infrastructure measures.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "289574ab-e134-4f89-af6e-4147822a1d47",
      "evidence": "The deck emphasizes the need for action to unlock clean hydrogen uptake.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the cost gap",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 22,
      "from": 15,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "fa029b9a-c787-4d67-96ac-8eb23b02590c",
      "evidence": "The deck presents a detailed analysis of demand segments and their requirements for viability.",
      "position": 1,
      "objective": "Break down the demand segments and their viability",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}