{
  "docId": "019dd923-5de0-76bd-a168-11c5ad1f4b84",
  "docSlug": "8f17823581d561c9",
  "documentTitle": "Consumers at 250",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 17,
  "pageCount": 30,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 33,
  "notes": "The chart displays three categories of personalization: mass-produced, mass-customized, and personalized, with percentages for each industry.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-11c5ad1f4b84/17",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-11c5ad1f4b84",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-11c5ad1f4b84.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-11c5ad1f4b84#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.62,
        "x": 0.09,
        "y": 0.39
      },
      "kind": "chart",
      "text": "Stacked bar chart showing industry-specific personalization adoption",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4c17536-8051-4479-91e4-a962890d9fd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.82
      },
      "kind": "disclaimer",
      "text": "Note: Numbers may not resolve due to rounding. Source: A.T. Kearney Consumers@250 Executive survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9788d723-9087-4b7b-a335-5c56cf63f523",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.745,
        "y": 0.475
      },
      "kind": "legend",
      "text": "% mass-produced/mass-customized, % mass-customized, % personalized/mass-customized",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18339f4f-2c01-42a6-b27c-b871f5e40fd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Personalization approach adoption: 56%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c7c9-7288-bbbd-9879fcba2a48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.04,
        "y": 0.33
      },
      "kind": "subtitle",
      "text": "Q: Which personalization approach will your organization adopt by 2026?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39a434f5-9901-41fd-9342-fdd65d9c24c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "title",
      "text": "Personalization in 2026 by Industry",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0757a46-e59f-4908-80c7-83fa1015a875",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Personalization approach adoption",
      "numberRaw": "56%",
      "numberKind": "percent",
      "actionTitle": "Personalization in 2026 by Industry",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 56,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 7,
      "beatId": "3383ee92-ae80-496d-a173-f2801378437a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The majority of slides present industry trends and data supporting the key findings.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 30,
      "from": 11,
      "beatId": "f42bcaa4-0a09-4c6e-80a6-4b85afb23eba",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The final slides provide a conclusion and potential solutions to the presented challenges.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 14,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "784b015d-2150-4583-a9c7-d67fd4330c20",
      "evidence": "The slides on personalization and data analytics strategies demonstrate a golden circle approach.",
      "position": 1,
      "objective": "How will personalization be achieved?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}