{
  "docId": "019dd923-5de0-76bd-a168-11c5ad1f4b84",
  "docSlug": "8f17823581d561c9",
  "documentTitle": "Consumers at 250",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 14,
  "pageCount": 30,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The slide uses a bar chart for overall priority and a grid/table for demographic breakouts.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "kpi_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a168-11c5ad1f4b84/14",
  "deckHref": "/decks/019dd923-5de0-76bd-a168-11c5ad1f4b84",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a168-11c5ad1f4b84.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a168-11c5ad1f4b84#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "62% of respondents identify offering more personalized products as a High/Urgent Priority.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-c7c9-7288-bbbc-5fb0253188fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.5,
        "x": 0.04,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Prioritization by respondents who anticipate offering more personalized products",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb17048a-3671-465b-bc2b-de243dea1e78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Priority level: 62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-c7c9-7288-bbbc-603a95efef3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Q: How much of a priority is making this change in your organization?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4824c01-2b1a-47ac-b6f6-bb322d396cf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.04,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Note: Numbers may not resolve due to rounding. Source: A.T. Kearney Consumers@250 Executive survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa62488f-3ccc-4eca-8ad0-a72ac4dacad0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.6,
        "y": 0.42
      },
      "kind": "table",
      "text": "Breakout: % who believe more personalization is an urgent /high priority by title and company size",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1858911-a70f-4861-b3ad-f5c726c891a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "title",
      "text": "Offering more personalization is a top priority",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8b68902-49aa-4ebe-ab72-e3446be37b0e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Priority level",
      "numberRaw": "62%",
      "numberKind": "percent",
      "actionTitle": "Offering more personalization is a top priority",
      "calloutText": "62% of respondents identify offering more personalized products as a High/Urgent Priority.",
      "numberScale": null,
      "numberValue": 62,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 7,
      "beatId": "3383ee92-ae80-496d-a173-f2801378437a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The majority of slides present industry trends and data supporting the key findings.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 30,
      "from": 11,
      "beatId": "f42bcaa4-0a09-4c6e-80a6-4b85afb23eba",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The final slides provide a conclusion and potential solutions to the presented challenges.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 14,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "784b015d-2150-4583-a9c7-d67fd4330c20",
      "evidence": "The slides on personalization and data analytics strategies demonstrate a golden circle approach.",
      "position": 1,
      "objective": "How will personalization be achieved?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}