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  "documentTitle": "A WORLD FOR TRAVEL NIMES SUMMIT",
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      "text": "Swedish flygskam – flight shame: Anti-flying movement born in Sweden & gathering pace in Europe; Ambition to influence future policies, raise awareness at an individual level & reduce unsustainable activities regarding travel and leisure",
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      "text": "42% increase in >30 km train travels in the country in 2022 vs. 2019; 104% increase of travel volume in rural areas in 2022 vs. 2019",
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      "text": "The German way to responsibility: Initiatives to fulfill tourists' desire for responsibility at local and national level, publicly highlighting sustainable destinations (competitions, guides, labels) & adapting offers to most committed tourists (\"green city cards\", transport offers, development of eco-travel at local level)",
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      "text": "23% Swedes' air travel reduction; Movement spread in many different countries – UK's flight-free campaign, short-haul flights ban in France, eco-taxes, etc.",
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      "text": "650: High-level academics supporting a flight reduction campaign",
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      "text": "80%: International reduction rate of aviation transport when a high-speed train line open on the same route",
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      "text": "Source: Desk research, WWF Sweden, Roland Berger",
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