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  "documentTitle": "Elevating the Exchange",
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      "text": "In the light of a changing industry context and landscape, exchanges large and small will need to embrace what Accenture calls “reinvention”—a deliberate strategy of ongoing transformation, one that takes a proactive approach to setting new performance frontiers, navigating industry shifts of all kinds and unlocking new value.",
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      "text": "Mostly, those upstarts have also built their business on top of a modern “digital core”—the critical technology capability that can create and empower an organization’s unique reinvention ambitions.",
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