{ "docId": "019dd923-5de0-76bd-a167-d97b47181c2f", "docSlug": "df6f7ffbb24bfbd2", "documentTitle": "Banking: The future is back", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "pageCount": 48, "prevPage": 22, "nextPage": 24, "slideType": "key_messages", "function": "summarize", "density": "dense", "nDataPoints": 0, "notes": "The slide uses a split-layout with text on the left and a stylized graphic on the right. It includes a specific client example (RBC).", "elementsJson": [ "paragraph", "callout_box", "photo" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a167-d97b47181c2f/23", "deckHref": "/decks/019dd923-5de0-76bd-a167-d97b47181c2f", "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-d97b47181c2f.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-d97b47181c2f#slide-23", "components": [ { "bbox": { "h": 0.15, "w": 0.42, "x": 0.08, "y": 0.61 }, "kind": "callout", "text": "Royal Bank of Canada offers the RBC Value Program, which provides customers with monthly fee rebates and/or Avion® points across a range of products. With this program, customers can earn Avion points, save on monthly fees with any eligible account, and gain access to exclusive rewards and personalized financial benefits designed to enhance their banking experience. Additionally, the more products customers subscribe to, the more rewards they can earn, maximizing their benefits and savings.27", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3e96bf8a-6121-4b70-8b19-487501b2c8bd", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "callout", "text": "Royal Bank of Canada offers the RBC Value Program, which provides customers with monthly fee rebates and/or Avion® points across a range of products.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-a674-768f-a06e-c5539e7ee602", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 1, "w": 0.4, "x": 0.6, "y": 0 }, "kind": "image", "text": null, "attrs": null, "subkind": "illustration", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3574954f-6091-4821-89bc-bba562b022d3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.08, "y": 0.16 }, "kind": "paragraph", "text": "The greatest opportunity may be small-business customers, which invariably complain that generic services are poorly suited to their particular needs. Often, small-business owners are forced to glue together the capabilities they need.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "47741235-e972-4545-b189-04ba9add503d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.38, "w": 0.26, "x": 0.66, "y": 0.16 }, "kind": "paragraph", "text": "Customer-centricity is more than an organizing factor; it’s a mindset. Product owners today tend to think big—their potential customers make up huge groups in which individual differences are necessarily downplayed. Customer owners, on the other hand, are obsessed with these differences, which differentiate one person from another and point to a diversity of needs. They strive constantly to think smaller, with the ultimate goal being the segment of one. With this perspective, it is inevitable that product innovation will flourish.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4b7ce661-1ec2-4487-8646-335e0afd94e1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.08, "y": 0.41 }, "kind": "paragraph", "text": "Advances in technology are inspiring innovative banks to think in new ways about their role in customers’ lives. If they are trusted to safeguard their customers’ money, why not also their documents, passwords and other assets?", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5706c2d0-05d1-40ea-8c79-91339b88aea1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.42, "x": 0.08, "y": 0.31 }, "kind": "paragraph", "text": "All business owners are consumers too, who need banking products and often wealth advisory services. Removing the barrier between the two segments and thinking customer-first could unlock enormous potential for any bank.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d1d46d9f-ff3e-43b8-b0a0-9ea17be0de06", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Action Titles", "slug": "action-titles", "agent": "Architect", "layer": "slide", "matchId": "019dd95a-0bbb-77da-b1d8-0ccd38b48b69", "evidence": "Title: 'Customer-centricity is more than an organizing factor; it's a mindset'", "confidence": 88 }, { "name": "Audience Persona", "slug": "audience-persona", "agent": "Storyteller", "layer": "slide", "matchId": "5ce2f6ab-8195-490d-a4e0-8b2333027285", "evidence": "The greatest opportunity may be small-business customers, which invariably complain that generic services are poorly suited to their particular needs.", "confidence": 0.7 }, { "name": "Concrete Language", "slug": "concrete-language", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0bbb-77da-b1d8-17a19a51b96a", "evidence": "Specific RBC features named: Avion points, monthly fee rebates", "confidence": 75 }, { "name": "Credibility Transfer", "slug": "credibility-transfer", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0bbb-77da-b1d8-117d3b12429a", "evidence": "RBC Value Program cited verbatim as proof of customer-centric design", "confidence": 80 }, { "name": "Customer journey map", "slug": "customer-journey-map", "agent": null, "layer": "slide", "matchId": "8c029a7f-1778-4881-98c3-dd6bfc1a2347", "evidence": "Advances in technology are inspiring innovative banks to think in new ways about their role in customers’ lives.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [ { "to": 45, "from": 6, "beatId": "019dd95a-0680-7418-8209-303a18385e57", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Ten trend chapters with charts/data and 'so what' action titles", "position": 2, "confidence": 88, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" }, { "to": 37, "from": 17, "beatId": "019dd95a-0680-7418-8209-406644a23a08", "arcName": "Voyage and Return", "arcSlug": "voyage-return", "beatName": "Discoveries", "beatSlug": "voyage-return-discoveries", "evidence": "Trends 4-8 reveal customer-centric AI, value-in, open source insights", "position": 3, "confidence": 62, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "loops": [ { "to": 24, "from": 21, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "019dd95a-07fd-712f-b772-d430c11f993e", "evidence": "Divider 'From siloed to inseparably connected'; p.22 'shift from product-centric to customer-centric'; p.23 RBC case shows the after", "position": 6, "objective": "Move from siloed product banking to customer-centric model", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 82, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }