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  "documentTitle": "Banking Consumer Study 2025",
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  "notes": "The chart compares revenue growth (CAGR) between 'Other banks' and 'Top banks for advocacy' across five global regions.",
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      "text": "Banks in the top 20% for advocacy scores experience 1.7x faster revenue growth globally, with even higher growth (2.6x) recorded in North America.",
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      "text": "Figure 2: Revenue advantage for banks with high advocacy (2019-2023 CAGR)",
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      "text": "Other banks | Top banks for advocacy",
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      "text": "Revenue CAGR multiple (top-advocacy vs other banks): 2.6x",
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      "text": "On the other end of the spectrum are customers we call lazy loyalists. Our survey data shows that even with lower advocacy scores, the majority (61%) have remained with their primary bank for over seven years. The danger is allowing these customers to lull a bank into a false sense of safety.",
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      "text": "Banks in the top 20% for advocacy scores experience 1.7x faster revenue growth globally, with even higher growth (2.6x) recorded in North America.",
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      "text": "Is it any wonder, then, that customers are diversifying their banking relationships, holding accounts with an average of two banks and two digital wallets? In this context, it's clearly not enough to be efficient and convenient. To differentiate themselves, banks need to build advocacy. This isn't about customer loyalty; it's more. It's about building a growth engine. It's having customers who are not only loyal, but who also actively promote their bank, delivering measurable benefits including greater revenue growth and a greater share of wallet (Figures 2, 3 and 4).",
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      "text": "Source: Accenture Global Banking Consumer Study, 2025",
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      "text": "Customers as growth engines",
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