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  "documentTitle": "Banking Consumer Study 2025",
  "authorId": "Accenture",
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      "text": "Want to learn more? As part of our survey, we’ve gathered in-depth data on nearly 160 global banks, uncovering key trends in customer advocacy, personalization and digital transformation. Our insights can help you benchmark your organization against industry leaders and identify strategic opportunities for growth. Contact us to explore a deeper, tailored analysis and discover how you can stay ahead in an evolving banking landscape.",
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      "text": "a 10% movement in advocacy scores across our sample would increase growth for the average bank by 1%.",
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      "text": "In a banking world battling for growth, the most obvious answer could be staring banks right in the face. Turning lazy loyalists into passionate advocates could almost double the growth rates for most banks. As we noted in the introduction, a 10% movement in advocacy scores across our sample would increase growth for the average bank by 1%. Yet, the truth is, no bank can do it all. Economic realities demand trade-offs. Some will double down on trust, reinforcing their role as financial guardians. Others will lean into personalization, using data and AI to deliver tailored experiences. Some may focus on seamless service, ensuring every touchpoint feels effortless. Banks must develop their own advocacy equation and make deliberate choices about where to lead, where to follow and where to let go. The great news is that gen AI arrived at just the right time to help put the soul bank in banking. More than ever, it is easier, cheaper and now possible to create a bank that is again, uniquely yours. The future of banking is about blending the best of digital and physical, using AI to enhance relationships, not replace them. Banks that strike this balance will turn customers into advocates, charting a sure course to growth.",
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