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  "documentTitle": "Banking Consumer Study 2025",
  "authorId": "Accenture",
  "authorName": "Accenture",
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  "notes": "Part of a series of 'Actions to help' slides.",
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      "text": "Recognizing and rewarding good financial habits can drive engagement while encouraging healthier money management.",
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      "text": "Million Account prizes distributed (Aug 2023-Aug 2024): 11 million SAR (~$3 million)",
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      "text": "Recognizing and rewarding good financial habits can drive engagement while encouraging healthier money management. Banks can reward customers for positive actions like saving consistently, paying bills on time or hitting financial milestones. For instance, customers who steadily grow their savings might earn higher interest rates or receive special perks. This approach builds trust and long-term relationships.",
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      "text": "Al Rajhi Bank, one of the largest Islamic banks, offers the Million Account, an easily accessible savings account designed to encourage customers to save while giving them the opportunity to win substantial cash prizes. The more customers save and the longer they maintain their savings, the higher their chances of winning. Additionally, customers can boost their odds by inviting others to open a Million Account. With a minimum deposit, customers can participate in weekly chances to win 10.000 SAR ($2,600), with 10 winners each week, and a grand drawing for a million SAR ($266,000) every eight weeks. In its first year (August 2023 - August 2024), the Million Account distributed 11 million SAR in prizes (almost $3 million), benefiting six grand prize winners and 500 weekly winners.21",
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