{
  "docId": "019dd923-5de0-76bd-a167-d50ae18c1f4e",
  "docSlug": "426832e70272fe9b",
  "documentTitle": "Banking Consumer Study 2025",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 38,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "recommendation",
  "function": "recommend",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a 'Bright Money' case study to illustrate the 'advise first' principle.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "callout_box",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-d50ae18c1f4e/15",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-d50ae18c1f4e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-d50ae18c1f4e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-d50ae18c1f4e#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.69,
        "y": 0.42
      },
      "kind": "callout",
      "text": "of Gen Z and Millennials in our survey said they are eager to expand their financial knowledge.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c50e3a11-a996-4b1c-aeb7-d0fe0d898147",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "88% of Gen Z and Millennials in our survey said they are eager to expand their financial knowledge.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-a672-7739-9ce7-c3a12d6004b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.69,
        "y": 0.035
      },
      "kind": "metric",
      "text": "88%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "231b7152-3b27-46de-90f1-af092d91846a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gen Z and Millennials eager to expand financial knowledge: 88%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-a672-7739-9ce7-c626ed7cca2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.37,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "In practice, this means making financial decision-making as intuitive and transparent as possible. Just as Uber clearly shows cost and ride options, or Waze offers multiple routes based on speed and tolls, banks should present financial choices...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "932ec1c5-ef5b-4726-a8be-4d31a1ed0ca0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.66,
        "y": 0.61
      },
      "kind": "paragraph",
      "text": "Encouraging customers to make more informed decisions that serve them well, even at the cost of short-term profitability, can deepen customer loyalty and foster advocacy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3b68c34-fd17-4481-9923-cd4192951519",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.07,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Offering the kind of guidance that builds trust means advising customers through the process of financial decision-making in a way that clearly serves their best interests. It means providing the right information at the right time...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe2cca52-9af7-4020-9ae0-fe63e6cdd4ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.07,
        "y": 0.1
      },
      "kind": "title",
      "text": "Actions to help",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c882b96-3a50-4c5b-b321-b87bbd151f2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.07,
        "y": 0.22
      },
      "kind": "title",
      "text": "02 Advise first, sell second",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52b839c0-7956-4f78-b99d-c6734e8419e5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Gen Z and Millennials eager to expand financial knowledge",
      "numberRaw": "88%",
      "numberKind": "percent",
      "actionTitle": "Advise first, sell second",
      "calloutText": "88% of Gen Z and Millennials in our survey said they are eager to expand their financial knowledge.",
      "numberScale": null,
      "numberValue": 88,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d1-bfb73c715158",
      "evidence": "Imperative title 'Advise first, sell second'",
      "confidence": 90
    },
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d6f8309b-f324-4dee-8624-dbfc010bb239",
      "evidence": "Offering the kind of guidance that builds trust means advising customers through the process of financial decision-making in a way that clearly serves their best interests.",
      "confidence": 0.7
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d1-c23e1f4436d1",
      "evidence": "88% of Gen Z/Millennials want financial knowledge",
      "confidence": 75
    },
    {
      "name": "Reciprocity",
      "slug": "reciprocity",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019e1f65-5d1f-4726-b371-e993f4e62b83",
      "evidence": "Encouraging customers to make more informed decisions that serve them well, even at the cost of short-term profitability, can deepen customer loyalty and foster advocacy.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 12,
      "beatId": "019dd95a-0680-7418-8208-93832433f2a3",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Each driver section: diagnostic stat + recommendations + named bank case studies",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 30,
      "from": 13,
      "beatId": "019dd95a-0680-7418-8208-9fe0e59bdcd1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Diagnostic stats per driver: 46%, 72%, 21%, 53% gaps",
      "position": 2,
      "confidence": 65,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 13,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-07fd-712f-b772-59ac3ba31485",
      "evidence": "Old way: 46% feel pressured, 53% privacy worry -> new way: trusted AI, advise-first, invest in future",
      "position": 2,
      "objective": "Diagnose trust gap then prescribe how to restore it (Reassure me)",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 70,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}