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  "documentTitle": "Banking Consumer Study 2025",
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      "text": "One way to do that is to help customers understand that they’re in control. Our survey found that 46% of customers feel pressured at least some of the time to accept products that serve the bank more than themselves. Another is to be transparent about how the bank uses AI. For example, banks are the most trusted entities to protect customer data, yet 84% of customers worry about how their data is used, and only 26% are interested in having their banks extensively use AI to analyze their data with an eye towards offering more personalized services. Banks need to show customers how AI-driven personalization works in their favor.",
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      "text": "In an online world filled with misinformation, customers are skeptical of what they see—whether it's product images, reviews or marketing claims. Yet consumers trust their primary bank twice as much as they trust tech companies for quality products and advice. The challenge for banks, then, is turning the trust they have today into deeper, unshakeable confidence.",
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