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  "documentTitle": "Reinventing with a Digital Core",
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      "text": "Principle: Create differentiation in products and processes by deploying leading-edge innovations faster—from both startups and bigger players—via larger ecosystems. Benefit from the security, reliability and integration provided by these large anchor partners.",
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      "text": "This principle accelerates adoption of next-generation technologies at speed. It uses big ecosystem partners as the main platforms to reduce risks like security concerns and technical debt. Traditionally, enterprises have been hesitant to adopt early-stage innovations, especially from startups or open-source solutions. They are worried about security, long-term viability and how these solutions would integrate with their IT infrastructure. Earlier, traditional companies would wait for innovations to become more commercially stable before adopting them, while digital natives and disruptors would adapt early-stage innovations to create competitive differentiation. With larger ecosystem partners like Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), SAP, Salesforce, Oracle and Workday now providing access to early-stage innovations through marketplaces and partnerships, businesses no longer need to wait. Take OpenAI. Its early adoption and success with ChatGPT in large enterprises is partly due to its integration with the Azure platform. Similarly, Veeva, a pharmaceutical CRM solution, has found success by building its solutions on the Force.com platform from Salesforce. Our research supports this principle, revealing that top quartile companies in our Digital Core Index are two times more likely to access next-generation technologies early via large ecosystems (Figure 7). In fact, enterprises are increasingly adopting a fluid approach across multiple large ecosystems to integrate a broader array of vendors and technologies. This cross-ecosystem agility is becoming an important ingredient to tap into the endless innovation available from startups and open source projects.",
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