{
  "docId": "019dd923-5de0-76bd-a167-c34d87fd1ec4",
  "docSlug": "160879d4b82560e8",
  "documentTitle": "May Macro Brief Consumer spending in flux",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 50,
  "pageCount": 62,
  "prevPage": 49,
  "nextPage": 51,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart distinguishes between measures already in effect and those announced/signaled for future implementation.",
  "elementsJson": [
    "action_title",
    "subtitle_text",
    "waterfall_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-c34d87fd1ec4/50",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4#slide-50",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In effect (as of May 12) + 13 p.p.; Announced/signaled for future implementation + 14 p.p.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-a671-77dc-a37a-d59d4afd079f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.94,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Waterfall chart showing the cumulative impact of tariff measures on the US effective tariff rate.",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30e8399a-6c86-4392-8e24-24387e1b520d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "US effective tariff rate (ending): 30.14%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-a671-77dc-a37a-dafcb7e70c38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.94,
        "x": 0.03,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "Note(s): 1/ Except for imports of energy resources... Source(s): USITC, Haver, Accenture Strategy analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5125acd6-c787-4ef4-9694-fe305bbd7bcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.03,
        "y": 0.16
      },
      "kind": "title",
      "text": "Scale and scope of announced tariff measures",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "037415e3-9318-4c95-a672-5676ac03a1c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.94,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Even with the recent softening in tariff stance, the US' effective tariff rate has increased by 13 p.p., with an additional 14 p.p. still on the horizon",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2250d9ad-efc9-4153-933d-9d5e29944d38",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "US effective tariff rate (ending)",
      "numberRaw": "30.14%",
      "numberKind": "percent",
      "actionTitle": "Even with the recent softening in tariff stance, the US' effective tariff rate has increased by 13 p.p., with an additional 14 p.p. still on the horizon",
      "calloutText": "In effect (as of May 12) + 13 p.p.; Announced/signaled for future implementation + 14 p.p.",
      "numberScale": null,
      "numberValue": 30.14,
      "metricFamily": "rate_catchall",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Build-Up (Gradatio)",
      "slug": "build-up-gradatio",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-0e0a-742d-9e80-fec25a3bff21",
      "evidence": "Drivers stacked in ascending order to total tariff rate.",
      "confidence": 82
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e80-ed94977fe4f8",
      "evidence": "Title quantifies the +13pp now and +14pp on the horizon.",
      "confidence": 92
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e80-f285f7b68eaf",
      "evidence": "Each waterfall step labelled with its pp contribution.",
      "confidence": 88
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e80-f4a448999335",
      "evidence": "Purple = in-effect drivers; grey = announced/future drivers.",
      "confidence": 85
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e80-fb7d65d17b98",
      "evidence": "Final ending-rate bar (30.14) tall purple anchors the eye.",
      "confidence": 80
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e81-0084f2140732",
      "evidence": "Top arrows segment 'In effect' vs 'Announced' regions.",
      "confidence": 78
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "d670db1e-dfc6-4e0b-973a-c267ec5f3959",
      "evidence": "chart/waterfall: Waterfall chart showing the cumulative impact of tariff measures on the US effective tariff rate.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "5db9be63-7d8b-4452-a90b-da1f5459323a",
      "evidence": "The slide uses a waterfall chart to show the cumulative effect of sequential tariff increases.",
      "confidence": 1
    },
    {
      "name": "Waterfall Chart",
      "slug": null,
      "matchId": "019dd95a-1ca5-70bb-bb9d-7b0a61d871f9",
      "evidence": "Starting rate -> labelled +pp drivers -> ending rate bar.",
      "confidence": 95
    }
  ],
  "arcBeats": [
    {
      "to": 55,
      "from": 22,
      "beatId": "019dd95a-0680-7418-820d-79eddc2f611a",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": "onion-core-insight",
      "evidence": "Indicator chart pack: activity, spending, labor, inflation, capex, tariffs, supply chains.",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 52,
      "from": 50,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "019dd95a-07fe-70ce-8d37-ba5bc08680f8",
      "evidence": "Waterfall of +13pp now / +14pp announced, then uncertainty index, then trade-deficit consequence.",
      "position": 10,
      "objective": "Quantify accumulating tariff burden",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 80,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}