{
  "docId": "019dd923-5de0-76bd-a167-c34d87fd1ec4",
  "docSlug": "160879d4b82560e8",
  "documentTitle": "May Macro Brief Consumer spending in flux",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 62,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide uses two line charts to contrast spending growth (indexed) and debt delinquency probability (percentage) by income segment.",
  "elementsJson": [
    "action_title",
    "subtitle_text",
    "line_chart",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-c34d87fd1ec4/14",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.09,
        "y": 0.34
      },
      "kind": "callout",
      "text": "Spending for middle- and lower-income households is near 2024 levels, while high-income household spending has grown substantially in the past year",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12131cec-01cf-4685-94ad-4cb1534779f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Real consumer spending by annual income",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fa070f7-149a-49c7-838e-e43ee65650f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.38,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Household finance debt delinquency expectations",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f01974e-4b3a-4d56-9991-84e3df49df33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Real consumer spending index (Jan 2024=100): 110",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-a671-77dc-a377-25f25f4a0e02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.22,
        "x": 0.75,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Implications for corporates: Consumer spending and expectations continue to diverge across income groups... Businesses should continue to be agile... Companies should plan for further upticks in debt defaults...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b229879-021a-4f8b-87b1-5aa6805b9cd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.45,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Sources: Morning Consult, Federal Reserve Bank of NY, Accenture Strategy Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58f6cfec-402c-416c-9526-3d03dad166d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.03,
        "y": 0.16
      },
      "kind": "title",
      "text": "Diverging trends across household income groups",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21f60c5d-6215-4872-82dc-fa7fa265f1db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Higher-income households have been key to consumer resilience over past 1-2 years, but pressures are also beginning to emerge for these wealthier consumers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82ac7c4e-6a8d-4f9f-8d31-bc82e618617c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Real consumer spending index (Jan 2024=100)",
      "numberRaw": "110",
      "numberKind": "plain",
      "actionTitle": "Higher-income households have been key to consumer resilience over past 1-2 years, but pressures are also beginning to emerge for these wealthier consumers",
      "calloutText": "Spending for middle- and lower-income households is near 2024 levels, while high-income household spending has grown substantially in the past year",
      "numberScale": null,
      "numberValue": 110,
      "metricFamily": "cost_savings",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7f-f28156d921b3",
      "evidence": "Title flags pressure emerging on wealthier consumers.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7f-f981c09596a0",
      "evidence": "Inline callout labels what high-income spending did.",
      "confidence": 80
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7f-f78c22f26eb8",
      "evidence": "Bold purple $100K+ line vs muted lower-income lines.",
      "confidence": 85
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e80-0018f49b2235",
      "evidence": "Two parallel income-cohort line charts side-by-side.",
      "confidence": 75
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7f-ffb4e1b514c7",
      "evidence": "Right-rail implications detail brand-loyalty consequence.",
      "confidence": 82
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 10,
      "beatId": "019dd95a-0680-7418-820d-762bc6736bf6",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": "onion-deeper-layer",
      "evidence": "Spotlight Developments drill into Americas / EMEA / APAC consumers.",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 48,
      "from": 5,
      "beatId": "019dd95a-0680-7418-820d-83e1a79702a0",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Country/sector indicator charts dominate the body.",
      "position": 1,
      "confidence": 62,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 21,
      "from": 12,
      "beatId": "019dd95a-0680-7418-820d-877944f6637a",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Regional spotlights end with 'Implications for corporates' callouts.",
      "position": 2,
      "confidence": 62,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 12,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-07fe-70ce-8d37-9b92d21b8c37",
      "evidence": "Big picture (purchasing power) -> frontloading -> income segmentation -> price-sensitivity dashboard.",
      "position": 2,
      "objective": "Drill into US consumer pressure",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 82,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}