{
  "docId": "019dd923-5de0-76bd-a167-c34d87fd1ec4",
  "docSlug": "160879d4b82560e8",
  "documentTitle": "May Macro Brief Consumer spending in flux",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 62,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 28,
  "notes": "The slide uses a bar chart for PCE growth and a bubble chart for tariff exposure mapping.",
  "elementsJson": [
    "action_title",
    "subtitle_text",
    "bar_chart_horizontal",
    "bubble_chart",
    "callout_box",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-c34d87fd1ec4/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-c34d87fd1ec4#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.22,
        "x": 0.75,
        "y": 0.22
      },
      "kind": "callout",
      "text": "Implications for corporates: Consumer spending in the US was mostly positive throughout Q1 2025 due to frontloading for goods most likely to be hit by tariffs; many consumers have shifted away from discretionary spend; companies should focus on retention.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96f44fb4-bf5d-4fec-b6c4-1eb38363a629",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Consumer spending in the US was mostly positive throughout Q1 2025 due to frontloading for goods most likely to be hit by tariffs, such as autos; the flip side of this will likely be weaker spending in the coming months",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-a671-77dc-a376-fb265294ecaa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Real consumer spending (PCE) by category",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac1bf09b-5eba-4b5d-834a-6f535e6787f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.38,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Spending categories' exposure to tariffs",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb8830fb-1e4a-4b2f-987a-36617ebec445",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Autos YoY PCE growth: 10.5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-a671-77dc-a376-fedfca5436f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Sources: Bureau of Economic Analysis, Oxford Economics, Accenture Strategy Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d02797b2-2723-48cf-9729-39b2c73a656b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.16
      },
      "kind": "title",
      "text": "US real consumer spending and prices",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6f4e11f-c958-46d8-9e24-3d338d8f5abb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.95,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Recent data suggest an uptick in consumer spending due to anticipatory purchases ahead of tariff implementations, particularly for goods that could see higher price pressures",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "818d6c83-9ab4-4726-9c99-97091aac7c46",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Autos YoY PCE growth",
      "numberRaw": "10.5%",
      "numberKind": "percent",
      "actionTitle": "Recent data suggest an uptick in consumer spending due to anticipatory purchases ahead of tariff implementations, particularly for goods that could see higher price pressures",
      "calloutText": "Consumer spending in the US was mostly positive throughout Q1 2025 due to frontloading for goods most likely to be hit by tariffs, such as autos; the flip side of this will likely be weaker spending in the coming months",
      "numberScale": null,
      "numberValue": 10.5,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7f-e4594d4b1bd3",
      "evidence": "Title diagnoses 'anticipatory purchases ahead of tariffs'.",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7f-eb68b1d84311",
      "evidence": "Charts annotated with the autos surge.",
      "confidence": 78
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0e0a-742d-9e7f-ecd66c60a67b",
      "evidence": "Callout spells out 'flip side will be weaker spending'.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 10,
      "beatId": "019dd95a-0680-7418-820d-762bc6736bf6",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": "onion-deeper-layer",
      "evidence": "Spotlight Developments drill into Americas / EMEA / APAC consumers.",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 48,
      "from": 5,
      "beatId": "019dd95a-0680-7418-820d-83e1a79702a0",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Country/sector indicator charts dominate the body.",
      "position": 1,
      "confidence": 62,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 21,
      "from": 12,
      "beatId": "019dd95a-0680-7418-820d-877944f6637a",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Regional spotlights end with 'Implications for corporates' callouts.",
      "position": 2,
      "confidence": 62,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 12,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-07fe-70ce-8d37-9b92d21b8c37",
      "evidence": "Big picture (purchasing power) -> frontloading -> income segmentation -> price-sensitivity dashboard.",
      "position": 2,
      "objective": "Drill into US consumer pressure",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 82,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}