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      "text": "Introduction | Challenging landscape | Closing the performance gap | Four action areas for repeatable success | What's next?",
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      "text": "Identifying skills gaps is the first step to understanding talent needs - be it expertise or capacity. Use enterprise HR data, industry skills assessment frameworks (including certifications such as the Construction Management Association of America's Certified Construction Manager) and surveys to analyze workforce demographics, technical skills, leadership potential, and experience levels across the project phases and disciplines. Mitigate short term talent challenges by exploring internal and external options. Then build a strategy that balances hiring new talent (locally and globally) with investing in external or internal training programs to reskill employees. Use AI to accelerate recruitment by increasing outreach effectiveness through proactive searching, matching and short-listing of candidates. Immersive VR/AR technologies and Gen AI agents that leverage industry and organizational knowledge can also accelerate skill development and project contributions.",
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      "text": "Developing a robust digital strategy starts with understanding current digital maturity and aligning it with business objectives. Conduct a digital maturity assessment and define a project data strategy. Establish foundational capabilities like a digital backbone to unify information across teams, platforms and project processes. This is critical to effectively manage the massive volumes of structured and unstructured data produced across project governance, administration and technical disciplines. Streamline project data flows and underpin processes with tools like a capital project control tower for effective monitoring and decision-making. Getting started doesn't need to be a big or complicated effort. With the right stakeholder alignment and focused effort, improvements can be achieved in weeks with limited technical complexity—including trying new AI capabilities.",
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