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  "documentTitle": "The front-runners’ guide to scaling AI Lessons from industry leaders",
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      "text": "85% of front-runners measure the success of their data and AI initiatives through a 360° value lens, compared to only 2% of companies that just experiment with AI.",
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      "text": "The financial performance of front-runners is incredibly impressive compared to the other three groups of companies (see Appendix 2). In 2023 alone, front-runners saw their revenue grow 7 percentage points faster, on average, than did companies that are just experimenting with AI. On another important metric, the pretax return on invested capital, the performance gap between front-runners and the other three groups of companies was a hefty 4 percentage points. Stock markets also reward front-runners. During 2019-24, for example, front-runners delivered total returns to shareholders that were 6 percentage points higher, on average, than the returns from owning shares in the other three groups of companies. Superior financial results, however, are far from the only benefit from being a front-runner. Indeed, such companies are far more likely to focus on the other elements of what Accenture calls “360° value”—including promoting inclusion and diversity, strengthening workers’ skills, improving environmental sustainability, and creating value for customers, employees and communities. We found, for instance, that 85% of front-runners measure the success of their data and AI initiatives through a 360° value lens, compared to only 2% of companies that just experiment with AI.",
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