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  "documentTitle": "Embracing the Loyalty Equation",
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  "notes": "The chart highlights that B2C growth is ranked 10th among strategic priorities for CSPs.",
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      "text": "Our view is different: the C-suite must not give up on B2C growth. Leaders can rethink the loyalty equation and invest in the consumer as a lever for stronger revenues and higher margins.",
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      "text": "Analysis of global telco strategies in last 12 months (July 2023-24)",
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      "text": "It's no surprise, then, that telecom leaders are placing their hopes elsewhere. We analyzed 12 months of public statements by 25 leading telcos around the world to see which growth areas are top priorities (Figure 1). B2C ranked tenth.",
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      "text": "Our view is different: the C-suite must not give up on B2C growth. Leaders can rethink the loyalty equation and invest in the consumer as a lever for stronger revenues and higher margins.",
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      "kind": "paragraph",
      "text": "Business-to-consumer (B2C) revenue share is currently 70-90% of CSPs' business. But, with just a 0.6% increase in revenue over six years, falling returns on capital and debt loads reaching new highs, the sector is experiencing an erosion of value.",
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      "text": "Reinvigorating telcos' B2C strategy",
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