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  "documentTitle": "Embracing the Loyalty Equation",
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      "text": "Nearly 80% of surveyed consumers in our Global Financial Services Payments study emphasized the significance of trust in the provider and confidence in transaction clearance as the paramount factors when making a payment.",
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      "text": "Right now, though, only 10% of consumers are fully satisfied with their telecom provider's digital services beyond connectivity, indicating that there's room for improving the customer experience, in support, services and beyond.",
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      "text": "Telcos have certain inherent strengths like customer intimacy, access to data and in-home reach. They also have a strong retail and distribution network and access to a large (potential) partner base.",
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      "text": "These factors provide a unique opportunity to operators, as 46% of customers would be interested in subscribing and are willing to try adjacent and new digital services (beyond connectivity) from their telco providers.",
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      "text": "People want support now AND in long-term goals. Anything that a brand can do for me that's making my life easier or that is saving me time is something that I think that it's important to spend money on, and that is in the short term now, but then also in the long term.",
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      "text": "\"People want support now AND in long-term goals. Anything that a brand can do for me that's making my life easier or that is saving me time is something that I think that it's important to spend money on, and that is in the short term now, but then also in the long term.\" — Amrita, 34, Life Trends survey",
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