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  "documentTitle": "Unlocking alpha in deals",
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      "text": "The result: a missed opportunity to maximize deal outcomes.",
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      "text": "Average share of deal professionals investing in generative AI across dealmaking stages: 30%",
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      "text": "Our research shows that, by January 2025, the percentage of deal professionals investing in generative AI for the various dealmaking stages had risen to an average of 30%, up from 24% a year before. Pre-deal stages got the lion's share of these gains, with deal sourcing and screening growing from 24% to 44% of dealmakers, and due diligence from 43% to 56%. In contrast, the proportion of dealmakers investing in post-deal stages grew modestly, from an average of 18% in 2024 to 21% in 2025.",
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      "text": "Generative AI is no exception. Executives are highly confident in its value potential for pre-deal stages like due diligence. Tools like Perplexity's Academic Filter can synthesize scholarly research on industry trends and regulations, providing a quick high-level view on a deal's regulatory assessment—reducing the need to engage legal advisors early on. As a senior corporate development executive told us: \"If AI can deliver something comparable to what I'd get from a lawyer, why pay for the advisor?\"",
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      "text": "New technologies are helping deal teams identify and assess targets faster, refine bids with greater precision and craft more effective value creation plans. The executives we surveyed recognize this power: 82% say AI and advanced analytics have already accelerated their pre-deal insights.",
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      "text": "Even so, investments in generative AI lag their perceived potential—a gap especially stark in post-deal execution. While due diligence receives relatively strong adoption, critical areas like change management, integration and separation remain overlooked (see Figure 1).",
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