{
  "docId": "019dd923-5de0-76bd-a167-919cc5f5d5c6",
  "docSlug": "b5a11874d0f30839",
  "documentTitle": "The future of demand",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-919cc5f5d5c6/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-919cc5f5d5c6",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-919cc5f5d5c6.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-919cc5f5d5c6#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Copyright © 2025 Accenture. All rights reserved.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fea52397-ab3c-474d-8bd4-2e78b9eba46c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.6,
        "x": 0.4,
        "y": 0
      },
      "kind": "image",
      "text": "Person charging an electric vehicle",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "639a698c-b051-4d8a-8b21-d6a144af8f03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.74,
        "y": 0.94
      },
      "kind": "paragraph",
      "text": "The future of demand: opportunities for chemicals to capture growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7113081-9c70-4914-8e52-84b289c6cf02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "title",
      "text": "Customer industries show high growth in sustainability-related business segments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bb61726-bdc3-4503-be7e-a25059a213e9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-0f08-73d3-9881-8777d366fd5f",
      "evidence": "Loop attaches: opens the chapter contrasting sustainable vs conventional",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0f08-73d3-9881-830c1ef8a097",
      "evidence": "Divider title is the insight: 'show high growth in sustainability-related business segments'",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 8,
      "beatId": "019dd95a-0682-776c-8e33-11678288b5e7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Figures 3-5 quantify sustainability segments outpacing conventional growth",
      "position": 3,
      "confidence": 88,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 10,
      "from": 3,
      "beatId": "019dd95a-0682-776c-8e33-1f26de4024c4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Sections 1 & 2: consumer + industry data chapters",
      "position": 1,
      "confidence": 55,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 8,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-07fe-70ce-8d3a-baafbf580572",
      "evidence": "Figures 3-5 repeatedly compare sustainable (green) vs conventional (purple) growth across 10 industries.",
      "position": 3,
      "objective": "Contrast sustainability-related vs conventional segment growth",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 85,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}