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  "documentTitle": "The future of demand",
  "authorId": "Accenture",
  "authorName": "Accenture",
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  "notes": "The slide highlights a shift in consumer demand driving B2C companies to adopt sustainability goals, creating opportunities for chemical companies.",
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      "kind": "callout",
      "text": "Overall, we project demand for sustainability-related chemical products will rise from $340 billion in 2023 to $570 billion by 2028.",
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      "text": "Sustainability-related chemical products demand (2023 to 2028): $340B to $570B (11% CAGR)",
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      "text": "In response to this shift in consumer demand, business-to-consumer (B2C) companies across sectors are taking notice and action. Companies are developing offerings that align with these preferences. They are also setting and publicly communicating their sustainability-related goals and commitments.",
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      "text": "Moreover, as these companies strive to meet their decarbonization targets, the demand for sustainability-related chemical products and solutions will continue to grow. Overall, we project demand for sustainability-related chemical products will rise from $340 billion in 2023 to $570 billion by 2028. This almost 70% anticipated increase, with an 11% CAGR, represents a significant growth and innovation opportunity. It outpaces the 2.4% CAGR projected for conventional products.",
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      "text": "Consider: L'Oréal pledges that 95% of ingredients in its formulas will be bio-based, derived from abundant minerals or from circular processes, by 2030. H&M Group has committed to using recycled or sustainably sourced materials for 100% of its packaging by the same year. In addition to acting as suppliers, chemical companies can also position themselves as strategic partners, helping customers meet their sustainability commitments.",
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