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      "text": "11. When overall growth lags sustainability-related growth, it indicates that the growth rate of conventional product sales is diminishing the overall figure.\n12. Accenture analysis based on data derived from company annual and sustainability reports, Capital IQ and AlphaSense\n13. Ibid\n14. Circular economy of packaging | Danone; Packaging World, November 2023\n15. Unilever: Safe and sustainable by design\n16. Estimate based on Accenture project experience and market research\n17. Accenture, Reinventing innovation for chemical research & development, August 2024\n18. Providing deceptive information about the environmental impact of a product or solution\n19. Accenture, Sustainable air travel takes flight\n20. US Dept. of Energy: Chemicals Value Chain Decarbonization: Integrated Solutions for a Complex Challenge, March 2024",
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      "text": "1. Accenture Green Consumption Survey 2023\n2. Accenture Research analysis of data from market reports, Oxford Economics. Note: Chemical market based on Oxford Economics chemical sales in real US$: 2023 US$4.4T, 2028 US$5.2T, difference US$800B\n3. Ibid\n4. Ibid\n5. Accenture Green Consumption Survey 2023\n6. Ibid\n7. PDI Technologies\n8. L'Oréal social and environmental performance\n9. H&M Group Sustainability Goals & Ambition\n10. Accenture Research analysis of data from market reports, Oxford Economics. Note: Chemical market based on Oxford Economics chemical sales in real US$: 2023 US$4.4T, 2028 US$5.2T, difference US$800B",
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