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  "documentTitle": "The future of demand",
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      "text": "This report is part of our series of insights exploring how chemical companies can leverage sustainability-related demand. It delves into future demand and strategies for capturing it. Our previous report, Where's the money in sustainability for chemical companies?, examined managing the supply of less carbon-intensive products.",
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      "text": "1. Accelerate innovation by reinventing R&D, based on digital, data and AI\n2. Develop and communicate a compelling value proposition, including traceability and transparency\n3. Build value-chain partnerships",
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      "text": "Meanwhile, we estimate that demand for sustainability-related chemical products will increase by about 70% by 2028... Drawing on our experience and in-depth research, we've identified three key actions to help chemical companies succeed in this fast-changing landscape:",
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      "text": "During the last 150 years, the chemical industry has provided innovative solutions... The demand for sustainability-related offerings is twofold: sustainable chemicals for the production of eco-friendly products and conventional chemicals used to manufacture products that reduce environmental impact.",
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