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      "text": "To learn if consumers are willing to pay more for sustainable products (Figure 2), we drew insights from surveys covering diverse regions and consumer groups, using reports from Nielsen, First Insight and PDI Technologies. To estimate growth for sustainability-related products (Figure 4), we analyzed the CAGR for 2021–2023 for sustainability-related products across five or more representative companies per industry. For the automotive, electronics, construction and utilities industries, we focused on material usage and sales penetration. For the food, packaging, personal care and textiles industries, we studied market reports. For the agriculture and pulp/paper industries, we relied on company and industry reports. We based overall growth calculations on Oxford Economics GDP sales (nominal, $B). Additionally, we used revenue growth data from representative companies for the home/personal care and packaging industries. To estimate sustainable product penetration (Figure 5), we analyzed company data focusing on material usage and sales penetration for the automotive, electronics, construction and utilities industries. For the food, packaging, personal care and textiles industries, we studied market reports. For the agriculture and pulp/paper sectors, we studied both company and industry reports. In evaluating electric/light-vehicle sales, our analysis centered on the US, mainland China and the European Economic Area. We defined conventional product penetration as “100% of products minus sustainable product penetration.”",
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      "text": "Methodology: To estimate the chemical industry’s output/sales to end-user industries, we used OECD input-output data to calculate the percentage share of internal consumption within the chemical sector and other end-user industries (Figure 3), based on a three-year average (2016–2018). This percentage was then applied to the 2023 gross product sales (nominal US$) of the chemical sector, as reported by Oxford Economics. We defined “sustainability-related products” as 1) those made from recycled, renewable or bio-based materials, or 2) those made from raw materials sourced through environmentally responsible practices, or 3) sustainability-enabling products that reduce environmental impact throughout their lifecycle by enhancing energy efficiency and lowering emissions. We explored future demand by focusing on the following areas: To determine the influence of sustainability on consumers’ intentions (Figure 1), we analyzed Accenture’s Green Consumption Survey 2023, Accenture’s Global Consumer Survey 2022 and Accenture’s Global Consumer Pulse Survey 2020–2021.",
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      "text": "This study examined future demand for the chemical industry, focusing on both consumers and industries served by the chemical industry, which we called “chemical customer industries” or “customer industries.” Our research included analysis of data from the Organisation for Economic Co-operation and Development (OECD), Oxford Economics, Factiva, earnings reports from 69 companies and surveys from Accenture and third-party organizations.",
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