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      "text": "Forming value chain partnerships will become more important to realizing the growth opportunity than solo efforts by chemical companies. These partnerships will be especially crucial as demand isn’t static but will evolve and materialize through innovative, eco-friendly products and solutions.",
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      "text": "Given this interconnected landscape, capturing the growth opportunity will require collaboration across the value chain. Co-creation, shared innovation, investment commitments and also risk- and profit-sharing will be essential.",
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      "text": "As highlighted earlier in our analysis, the chemical industry provides essential solutions to virtually all other industries, contributing ultimately to the performance, quality and innovation of countless consumer products. Consumers’ eco-friendly preferences will shape future demand, encouraging companies across sectors to produce sustainable products. This shift will, in turn, spur the chemical industry to facilitate those innovations through its offerings.",
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      "text": "Collaborations for product and solution innovation can be formed with chemical customers, governments and with new partners such as technology companies or non-governmental organizations. In the US, the Department of Energy actively promotes and funds innovation across the value chain.",
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      "text": "For inspiration, we can look at an example from an adjacent industry: Shell, American Express Global Business Travel (AMEXGBT), Energy Web Foundation (EWF) and Accenture exemplify a productive value chain partnership. The group collaborated to boost green premiums by creating new green products and markets. They developed a green fuel platform, launching a digital solution to scale up the sustainable aviation fuels (SAF) market. This platform is the first commercially available digital book-and-claim solution that uses blockchain technology. It unites airlines, corporations, cargo players and SAF suppliers in one secure environment to capture demand.",
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