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  "documentTitle": "The future of demand",
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      "text": "Future demand will foreseeably be shaped by increasing consumer preference for eco-friendly products and their willingness to pay more for them, alongside industries’ commitments to reduce greenhouse gas emissions in their products and production processes. This shift will involve increased use of recycled and bio-based feedstocks and growth in sustainability-related business segments. The chemical industry plays a vital role today and will continue to do so in the future. On closer examination, it’s clear that chemical companies can meet some of the future demand with existing products and solutions. However, capturing other aspects of this demand will require chemical companies to innovate, explore new approaches and business models and adopt advanced digital technologies, such as AI, including generative AI. Drawing on our experience and in-depth research, we’ve identified three key actions to help chemical companies succeed in this changing landscape.",
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