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  "documentTitle": "The future of demand",
  "authorId": "Accenture",
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  "notes": "Includes specific examples from Danone and Unilever to illustrate sustainability shifts in consumer products.",
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      "text": "Consumer products sector makes sustainability-related changes\n\nA closer look at the consumer products sector reveals many instances where sustainability-related products and solutions have replaced conventional ones. Environmentally friendly adjustments can easily be overlooked: packaging changes, ingredient substitutions, fiber alterations in cloth or modifications in casting.\n\nFor example:\n• Danone removed the polyethylene terephthalate (PET) labels from its Actimel drinks to reduce plastic usage and facilitate recycling. Informational text is now engraved directly on the bottle, reducing plastic use by about 135 metric tons annually—the equivalent of more than 270 million bottles.14\n• Unilever formulated a new dishwashing liquid with a renewable, biodegradable foaming ingredient, replacing surfactants derived from petrochemicals.15",
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      "text": "We found that several sustainability-related business segments have achieved significant size and importance in the overall business portfolio.",
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      "text": "Share of overall business portfolio from sustainability-related products (utilities, automotive, construction, 2023): 39%, 37%, 35%",
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      "kind": "paragraph",
      "text": "High sales growth but small overall product volume is often characteristic of emerging or new markets. However, our research shows that sustainability-related business segments in various chemical customer industries have matured beyond this initial stage.",
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      "text": "We found that several sustainability-related business segments have achieved significant size and importance in the overall business portfolio. For example, sustainability-related products in the utilities, automotive and construction sectors accounted for 39%, 37% and 35% of the overall business portfolio in 2023, respectively. (Figure 5)",
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      "text": "These substantial and well-established sustainability-related business segments are shaping chemical demand today. As this shift toward sustainability-related business segments continues, it will increasingly shape future chemical demand.",
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      "text": "Maturing sustainability-related demand",
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