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  "documentTitle": "Perspectives on WMATA&#x27;s ridership",
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  "authorName": "BCG",
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  "notes": "The slide uses logos to represent transit agencies (BART, MTA, MBTA, SEPTA, CTA, WMATA) with their respective growth percentages and annual trip counts.",
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      "text": "Logos for BART, MTA, MBTA, SEPTA, CTA, WMATA",
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      "text": "-1.35% (261m trips/yr)",
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      "text": "+ 2.32% (135m trips/yr)",
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      "text": "-2.27% (498m trips/yr)",
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      "text": "+0.70% (3.5b trips/yr)",
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      "text": "-3.79% (357m trips/yr)",
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      "text": "ridership growth rate: -3.79%",
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      "kind": "source-note",
      "text": "1. Heavy rail only 2. Heavy rail and bus Source: National Transit Database Monthly Module Raw Data Release",
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      "kind": "title",
      "text": "WMATA's peer group faced mixed fortunes since 2012",
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      "evidence": "Green for positive growth, magenta for decline.",
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      "evidence": "Six identical agency-logo+CAGR tiles in 2x3 grid.",
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      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
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