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      "text": "1. A customer first, a rider second: Customer preferences are already shaping transit markets\n2. Larger, richer, older, connected cities need transit: US cities need accessible, reliable and affordable urban transit, but choices are coming\n3. Segmented city scape: DC is a segmented city growing at differential rates\n4. Direct fare competition: Indications that mobility providers are increasingly competitive\n5. Customers are using their own (or others) cars: Benchmarks indicate ridership is flat or down",
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