{
  "docId": "019dd923-5de0-76bd-a167-8b49aa23ef54",
  "docSlug": "a2d2d8b8d70b5202",
  "documentTitle": "Perspectives on WMATA's ridership",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 22,
  "pageCount": 29,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide highlights the competitive pricing landscape between public transit and ride-sharing services.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-8b49aa23ef54/22",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-8b49aa23ef54",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-8b49aa23ef54.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-8b49aa23ef54#slide-22",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Should I take Metro or Uber to work-a trip from Potomac Avenue to Bethesda?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6ac-c011d29894d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.72,
        "y": 0.42
      },
      "kind": "image",
      "text": "Uber logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0eeffb9f-ce2a-4e54-9554-ccfe23e25b0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.41,
        "y": 0.42
      },
      "kind": "image",
      "text": "Metro logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6d16559-09e1-4c14-be78-3ba4b786f859",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.45,
        "y": 0.8
      },
      "kind": "metric",
      "text": "$4.20",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d89738f-8b68-4523-8410-eeceeef1319a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.73,
        "y": 0.8
      },
      "kind": "metric",
      "text": "$4.40 - $110",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d039763-a75a-4e5b-89a6-9a164fbc9dde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trip cost: $4.20",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6ac-c775d7516083",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.05,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "Competition is heating up in DC",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c598cf4b-dd27-475f-bb5f-68a2e8b82555",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.35,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "1. The fare drops to $3.90 if 2 people take the Uber Pool. Note: Requires purchase of an \"Uber Pass\" to qualify for discount rates. Black Car costs $110. Source: Uber; WMATA",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c079aeba-6feb-49d2-85cd-3762dc6a9b11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.35,
        "y": 0.08
      },
      "kind": "title",
      "text": "Should I take Metro or Uber to work-a trip from Potomac Avenue to Bethesda?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd960dcc-1dd0-427c-bd43-a1a124fce440",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Trip cost",
      "numberRaw": "$4.20",
      "numberKind": "money",
      "actionTitle": "Competition is heating up in DC",
      "calloutText": "Should I take Metro or Uber to work-a trip from Potomac Avenue to Bethesda?",
      "numberScale": null,
      "numberValue": 4.2,
      "metricFamily": "cost_savings",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Antithesis",
      "slug": "antithesis",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1474-7621-ae48-bd25b696da99",
      "evidence": "Headline 'Metro or Uber?' juxtaposes the two competitors directly.",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae48-b5c65772b603",
      "evidence": "Title 'Competition is heating up in DC'.",
      "confidence": 85
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae48-bb521ff4040e",
      "evidence": "Metro vs Uber side-by-side logos with prices.",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 12,
      "beatId": "019dd95a-0702-74a3-87df-872d1ff589d5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Demographics, telework, mobility value chain, robotaxi cost, Uber-vs-Metro proof points.",
      "position": 4,
      "confidence": 82,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 25,
      "from": 9,
      "beatId": "019dd95a-0702-74a3-87df-9235ed54cf8b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Macro-forces reshaping ridership outlook.",
      "position": 2,
      "confidence": 70,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 19,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088b-72c8-b7e6-994945674bd6",
      "evidence": "Mobility value chain (p.19), cost-per-mile robotaxi vs transit (p.20), city-type 2x2 (p.21), Metro vs Uber price-off (p.22-23).",
      "position": 5,
      "objective": "Contrast the legacy transit world with the emerging shared/autonomous mobility world",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 80,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}