{
  "docId": "019dd923-5de0-76bd-a167-8662550b5828",
  "docSlug": "d3f864f14826ffb3",
  "documentTitle": "Digitizing Make in India Report 2024",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 35,
  "pageCount": 64,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "Uses a value chain framework to map the battery industry landscape.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "icon_grid",
    "logo_grid",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-8662550b5828/35",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-8662550b5828",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-8662550b5828.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-8662550b5828#slide-35",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Upstream concentrated in China; opportunity to enter cells/components to reduce import dependency",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acbc-7050-b10c-605f984019f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.25,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Capabilities in India",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b17c8073-27a2-4d91-a0ff-31ed2b5e7fa9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.65,
        "x": 0.24,
        "y": 0.23
      },
      "kind": "framework",
      "text": "Value Chain",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01672509-c409-42ff-a42e-adea2137c7c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.25,
        "y": 0.68
      },
      "kind": "image",
      "text": "Select players",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb4869bf-7d0a-42e7-ae53-501731adef85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.15,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Key activities, Primary Source, Capabilities in India, Profitability, Select players",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37d1a61c-df3d-45f3-bcad-064208dd9f1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EBIT margin",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acbc-7050-b10c-65e3923059e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Expert interviews, BCG & Matrix Partners analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e7a8db0-4b3d-4e54-a8f1-a7134eecce16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.25,
        "y": 0.62
      },
      "kind": "table",
      "text": "Profitability metrics for each stage",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf977d45-f990-42e5-b4a6-801b0bef069b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Battery – Upstream concentrated in China; opportunity to enter cells/components to reduce import dependency",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44a91cd3-cce3-424c-b19d-208074f4bec4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a5d-4a26ec703964",
      "evidence": "Title 'Upstream concentrated in China; opportunity in cells/components'",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a5d-4fb0c665601c",
      "evidence": "Battery chain annotated with import dependency",
      "confidence": 70
    },
    {
      "name": "Value chain",
      "slug": "value-chain",
      "agent": null,
      "layer": "slide",
      "matchId": "7f90e750-67ed-47b7-9cc5-aaf1f4c172c3",
      "evidence": "framework/instance: Value Chain",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "e8dfef52-3159-4777-ba85-09e44a5d219d",
      "evidence": "The slide maps the battery manufacturing process from raw materials to integration.",
      "confidence": 1
    },
    {
      "name": "Value Chain",
      "slug": null,
      "matchId": "019dd95a-1ca6-71be-9e57-776611305c55",
      "evidence": "Battery upstream/midstream/downstream chain",
      "confidence": 80
    }
  ],
  "arcBeats": [
    {
      "to": 46,
      "from": 22,
      "beatId": "019dd95a-0702-74a3-87da-f404deb2b646",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Sector deep-dives expose import dependence and value-chain gaps",
      "position": 2,
      "confidence": 80,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 46,
      "from": 5,
      "beatId": "019dd95a-0702-74a3-87db-06ce5cba1a0a",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Sector market sizes, value chains, growth drivers",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 33,
      "name": "Value Chain Walk",
      "slug": "44-value-chain-walk",
      "bestFor": "Operations improvement, cost reduction, competitive advantage",
      "matchId": "019dd95a-088b-72c8-b7e3-2708fe4f43db",
      "evidence": "Sizing → EV chain → battery upstream → motors/controllers.",
      "position": 5,
      "objective": "Walk EV value chain to identify opportunity nodes",
      "structure": "Input -> Process Step 1 -> Process Step 2 -> Process Step 3 -> Output -> Value Assessment",
      "confidence": 85,
      "description": "Walk through each step of the value chain to identify where value is created or destroyed"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}