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  "documentTitle": "China Luxury Digital Playbook",
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  "notes": "The chart uses a waterfall structure to show individual category contributions to a total of €27 billion.",
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      "text": "Purchase penetration among luxury consumers (%)",
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      "text": "1. Percentage of those who have purchased the category in the past 12 months; 2. true luxury only, excluding perfumes and cosmetics\nSource: BCG X Tencent Luxury Study, 2019",
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