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  "documentTitle": "China Luxury Digital Playbook",
  "authorId": "BCG",
  "authorName": "BCG",
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  "notes": "The slide uses a stacked bar chart to show the overall distribution of purchase channels and a secondary stacked bar chart to deep-dive into the domestic offline segment by city tier.",
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      "text": "Source: BCG X Tencent Luxury Study, 2019",
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      "kind": "title",
      "text": "Shopping mall the main purchase channel for domestic offline sales; brand pop-up stores also help boost sales",
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