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  "documentTitle": "China Luxury Digital Playbook",
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  "notes": "The chart uses a waterfall-like structure to group categories (Social content, Other digital, Organic, Earned, Offline marketing) and shows percentage contributions to total attention.",
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      "text": "Driven by offline creative marketing, i.e. fashion show, exhibit and innovative OOH",
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      "text": "Increase of online WOM, including friends' moment ads/chats, communication with sales assistant and customer service",
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      "kind": "disclaimer",
      "text": "1. Primarily Moments ads and OTV ads ; 2. including short videos and other social media",
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