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  "documentTitle": "True-Luxury Global Consumer Insights",
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  "notes": "Uses NPS-based satisfaction scores. Includes qualitative customer quotes to illustrate the sentiment.",
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      "text": "Why is my online experience the same whether I'm buying a blue polo or a 10k€ travel bag from my favorite Luxury brand?",
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      "text": "Going to my favorite stores is like treating myself – I feel pampered, I get my champagne.. I'd go everyday",
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      "text": "Going to my favorite stores is like treating myself – I feel pampered, I get my champagne.. I'd go everyday - Anna, 48 y.o.",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23 (2.6 K respondents in 6 countries); BCG analysis",
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      "text": "Luxury brands have spent decades perfecting the offline experience ...",
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      "text": "...yet online ceremonies are lagging behind their in-store counterparts",
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