{
  "docId": "019dd923-5de0-76bd-a167-7e4af6d8c3d4",
  "docSlug": "1bb7aa636aa231dc",
  "documentTitle": "True-Luxury Global Consumer Insights",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 54,
  "pageCount": 80,
  "prevPage": 53,
  "nextPage": 55,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 48,
  "notes": "The slide uses a stacked bar chart approach to visualize the conversion funnel from 'Purchased' to 'Active' to 'Interested'.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "big_number",
    "footnote",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-7e4af6d8c3d4/54",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4#slide-54",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.25,
        "y": 0.45
      },
      "kind": "callout",
      "text": "71% CURRENT & PROSPECTIVE VIRTUAL FASHION BUYERS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e3419b6-118e-4f77-b52a-a9857e600a3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.72,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Current & Prospective by Gen",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0023eec8-4fb0-4511-a06f-9d63540adce1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.42,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Current & Prospective by Country",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b63028b-fa6e-4c90-b624-7a6e496b100b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Potential virtual fashion buyers: 71%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a0ac-a1ddd9505cf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.42,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Note: Middle East includes UAE and KSA – Graphs refer to all respondents – % not interested. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23 (12K respondents in 12 countries)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c4fcef3-d01e-48fb-b36a-964517b816a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "3 Limited purchases so far, yet 70%+ as potential buyers... ...mainly Indian, Middle Eastern and Brazilian young gens",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5099491-3782-4983-a252-a2c9ae967e37",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Potential virtual fashion buyers",
      "numberRaw": "71%",
      "numberKind": "percent",
      "actionTitle": "3 Limited purchases so far, yet 70%+ as potential buyers... ...mainly Indian, Middle Eastern and Brazilian young gens",
      "calloutText": "71% CURRENT & PROSPECTIVE VIRTUAL FASHION BUYERS",
      "numberScale": null,
      "numberValue": 71,
      "metricFamily": "cost_savings",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "77f1bee9-4f4e-4a16-ba99-f10015d823fc",
      "evidence": "The slide contains stacked bar charts showing current and prospective buyers by country and generation.",
      "confidence": 0.8
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-970a-7a3e226083c0",
      "evidence": "Title quantifies 70%+ prospective virtual buyers.",
      "confidence": 80
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "63cc5835-d5db-45e4-9c5a-8128ce9fd44e",
      "evidence": "Segmentation of consumers by purchase intent and activity level",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 57,
      "from": 24,
      "beatId": "019dd95a-0702-74a3-87e2-c0a87fb0c691",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Four thematic deep dives: KSA, generations, GenAI, Web3 each propose where to play.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 57,
      "from": 18,
      "beatId": "019dd95a-0702-74a3-87e2-d3ee1089bef4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Top 10 trends and four thematic implications for CEOs.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 57,
      "from": 49,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dd95a-088c-724c-b30f-039963bab6c5",
      "evidence": "p49-50 what Web3 is, p51 challenges, p52 '3 reasons to believe', p53-56 evidence, p57 ~5x engagement upside.",
      "position": 7,
      "objective": "Argue Web3 is nascent but window is opening for luxury",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 70,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}