{
  "docId": "019dd923-5de0-76bd-a167-7e4af6d8c3d4",
  "docSlug": "1bb7aa636aa231dc",
  "documentTitle": "True-Luxury Global Consumer Insights",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 38,
  "pageCount": 80,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "strategic_options",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-7e4af6d8c3d4/38",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4#slide-38",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Overinvest on the Young which represent the bulk of growth in order to recruit them; Nurture and capitalize on the Old ones who have built your brand over the years.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a0ae-1b324919374a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.666,
        "y": 0.29
      },
      "kind": "list",
      "text": "Gain profound understanding of Gen Z & Millennials' peculiarities. Demographic is only the first step; personalization & GEN AI allow more sophisticated strategies around behavioral clusters & personas.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f1c7db0-ad21-4bf0-a4cf-df4ed5cbcce6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.35,
        "y": 0.29
      },
      "kind": "list",
      "text": "Adopt different strategies for product, social media and marketing, understanding the profound differences across generations. Capture the opportunities of both gens' segments: Overinvest on the Young; Nurture and capitalize on the Old.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70d19a32-52ae-421e-8e74-64599903f290",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.666,
        "y": 0.118
      },
      "kind": "title",
      "text": "MID-TERM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6de264d0-e486-40a9-bf9f-23af035b8c62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.35,
        "y": 0.118
      },
      "kind": "title",
      "text": "TODAY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed7f01b6-3250-4b32-9462-8cdeb2cc6745",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "title",
      "text": "Different strategies for Brands required in the short and mid-term",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f13f42fd-8bda-44ba-9972-ae583566e7de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1575-7358-9709-fb51eb36569d",
      "evidence": "TODAY card → MID-TERM card structure laid out side by side.",
      "confidence": 75
    },
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1575-7358-9709-fc8ed5590b04",
      "evidence": "Two banner-headed columns 'TODAY' / 'MID-TERM'.",
      "confidence": 80
    },
    {
      "name": "Payoff",
      "slug": "payoff",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1575-7358-970a-020e936b9efd",
      "evidence": "Closes segmentation loop with action recommendation.",
      "confidence": 65
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9709-f7f0f7791e15",
      "evidence": "Title prescribes 'Different strategies in short and mid-term'.",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 57,
      "from": 24,
      "beatId": "019dd95a-0702-74a3-87e2-c0a87fb0c691",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Four thematic deep dives: KSA, generations, GenAI, Web3 each propose where to play.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 57,
      "from": 18,
      "beatId": "019dd95a-0702-74a3-87e2-d3ee1089bef4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Top 10 trends and four thematic implications for CEOs.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 38,
      "from": 31,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b30e-fb321e9cda3c",
      "evidence": "p32 'two segments...distinct peculiarities', p34-37 segment-by-segment differences, p38 today vs mid-term split.",
      "position": 5,
      "objective": "Split older vs younger gens to argue parallel strategies",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 85,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}