{
  "docId": "019dd923-5de0-76bd-a167-7e4af6d8c3d4",
  "docSlug": "1bb7aa636aa231dc",
  "documentTitle": "True-Luxury Global Consumer Insights",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 34,
  "pageCount": 80,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "appendix_data",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 40,
  "notes": "The slide uses a star icon to denote values that are distinctive to a specific generation.",
  "elementsJson": [
    "headline_text",
    "comparison_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-7e4af6d8c3d4/34",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-7e4af6d8c3d4#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Note: Question asked was \"Luxury to me is... Please rank the top 3 values\" Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23 (12K respondents in 12 countries)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd36fdbe-ed43-4d66-b5ee-91a2f44f5eff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.02,
        "y": 0.83
      },
      "kind": "legend",
      "text": "Shared values across gens; Gen distinctive values",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb6fd2ed-a025-43c7-b136-6505fac7c8fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.76,
        "x": 0.12,
        "y": 0.3
      },
      "kind": "table",
      "text": "Top 10 values by Generation",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fbcae0a-ca91-491c-8bd2-81f9ffc4cd09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Values differ significantly across generations: innovation & sustainability core for younger, while timeless and unique experience for older",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9bb16ee-a518-4306-8bd9-b4cfb9af1ac5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1575-7358-9709-df7a24ec2e68",
      "evidence": "Side-by-side values comparison.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9709-d9d2d487e352",
      "evidence": "Title contrasts innovation/sustainability vs timeless/unique.",
      "confidence": 85
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9709-e3837fa2aa1e",
      "evidence": "Repeated micro-tables across generation columns.",
      "confidence": 60
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "4fe877a8-7925-450f-bd63-1f1af000782e",
      "evidence": "Comparison of values across four generational cohorts (Gen Z, Millennials, Gen X, Baby Boomers & Silver)",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 57,
      "from": 24,
      "beatId": "019dd95a-0702-74a3-87e2-c0a87fb0c691",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Four thematic deep dives: KSA, generations, GenAI, Web3 each propose where to play.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 57,
      "from": 18,
      "beatId": "019dd95a-0702-74a3-87e2-d3ee1089bef4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Top 10 trends and four thematic implications for CEOs.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 38,
      "from": 31,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b30e-fb321e9cda3c",
      "evidence": "p32 'two segments...distinct peculiarities', p34-37 segment-by-segment differences, p38 today vs mid-term split.",
      "position": 5,
      "objective": "Split older vs younger gens to argue parallel strategies",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 85,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}